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Meet Julia, our marketing persona

Name: Julia Lingoria

Age: 35 years old

Country: Novacaeli

Family: Married with 2 children

Educational level: Higher education

Profession: Teacher

Social class: Middle class

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Free time: Take good care of her children, meet with her friends, cook for her husband

Needs: to feel beautiful for her husband

Likes: God, nature, sport, children, jewellery

Dislikes: changing environment, uncertainty

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Lifestyle characteristics: yoga once a week

Personality characteristics: creative, sociable, free

A day in the life of Julia

Julia usually gets up at 6 a.m. She prepares a healthy breakfast for her two children and her husband. She dresses up and puts on all of her favourite jewellery. Her husband works in an advanced technology company. She brings her children with her electric bike to school. On her way to the school she sees a lot of big advertisements. She takes the train to work, though and she buys a newspaper to read on the way. The children of her class are always thrilled to see her.

She works until 12 p.m., afterwards she eats a healthy acai bowl for lunch. She goes for a walk but she’s always a bit disappointed because there’s not a lot of nature in Novacaeli. When she’s finished at work she goes for a walk with her Labrador dog, Munchkin. When she gets home her husband and her children are back home. She spends an hour practising yoga. Then she watches television with her children while her husband is cooking dinner. She reads a magazine and then they all go to sleep.

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